This article is for online marketers and freelancers that are just getting started.

It’s a list of some basic, well known online subscriptions that are affordable and will keep you feeling a little more organized – and sane.

So let’s get to it, here are some ideas on services you should have so you that you can spend your time focusing on what’s really important: Your clients and your work!

First, for the boring, yet necessary and practical.


It’s probably only possible to get really excited about these apps if you a) were an Accounting major or b) are responsible for all of your company’s bookkeeping.

Why don’t you automate this part of your everyday duties? You’ll need a way to track the costs of all of the subscriptions you’re about to buy. Plus, don’t you want to nice clean way to invoice your clients?

Quickbooks – Many people out there like this software. It’s not a personal preference for me and I believe that if you’re still small, you can use an Excel spreadsheet. But unlike Excel, you can sync it with online banking and integrate it with tax preparation software.

Freshbooks – My favorite thing about this program: the invoicing. They invoices are simple, clean, easy to put together and attractive.

Password Time Saving Programs

You’re a user on an endless number of platforms. Keeping all of your user IDs and passwords written on a page of your notebook is extremely dangerous and puts you at terrible risk for the hacking nightmare of the century.

I mean, if your notebook gets lost or stolen, you can end up with a total stranger “all up in your business.”

At the same time, is it even possible for you to keep it all memorized? Stop wasting time and racking your brain. Use one of these services to secure all your passwords in one place and let the application handle all of that tedious logging in on your behalf.

  • Last Password
  • Dashlane

Creative & Branded Posting

These are really cool applications, and because together they tend to offer features that can’t all be found in one place I to stay subscribed to them both. Luckily, each has an option to use the free version, but depending on your needs, you may need an upgrade.

Adobe Spark – I love their branding features a little more than Canva’s. This is a matter of aesthetic preference and ease.

Canva – Both Canva and Spark have tons of easy to use pictures and templates but on Canva you can resize your creations to any platform dimension. That freedom has made my life easier more than once.

Hootsuite or Social Pilot – Automated posting on social media has its ups and downs.

Websites like Facebook can penalize you for using third-party services to do it, and depending on the content, preplanned posts can be untimely or irrelevant on their scheduled dates. I prefer more authenticity and spontaneity, but these programs are great for posting on multiple platforms (although the relevance issue applies again and one post may be fitting on one platform but not on another). You can also fill in the gaps if you get into a really busy time of your life and you don’t want to slack off posting.

Photo Editing

Adobe Lightroom Classic – The best image editing program when it comes to beautifying raw photos by adjusting lighting, the color correction function, etc.

Adobe Photoshop – The best photo editing software out there. You can tweak your photos however you want down to the smallest detail. But beware, these are powerful tools and you need an optimally running processor to work with them efficiently.

Adobe is probably the most expensive set of products on this list with the exception of the “Spark” tool, especially if you’re using more than one product.

Video Editing

Final Cut – An easy to use software compared to Adobe Premiere. This may be one to consider if your PC isn’t as up-to-date or if you don’t feel like learning a whole new skill, which is what you have to do when you pick up most programs from the Adobe Suite.

Adobe Premiere Pro – The best video editing software out there, it features color correction, the ability to add text and captions to your videos, or photos, and so much more.


Grammarly – First the good: If you have to write anything as part of your work it will help you catch mistakes you could miss with your operating systems default spell check program. Everyone likes to think they don’t make mistakes but the truth is – if you’re typing, you’re making them. The negative side is the paid subscription is not worth it unless a lot of your income comes from writing (I think it’s almost $30). The second negative thing is that it seems to be tailored more to British English than American.

Hopefully, this list gave you some ideas on programs you can research or seek out similar ones, and will ultimately make your job of marketing online a lot easier.

If you want more pointers on what you’ll need to work remote, please subscribe and leave your feedback in the comments — we’d love to hear it!