Are you connected with someone social media that makes you wonder, “Is there a real person in there?”
You know that person, the one that posts all day but you’ve never otherwise heard from? The one that makes you wonder “Do they even care?”
Is this person you? (Or your company?) If so, it’s not too late to make a change. If you’re
1 – More than 50% of your posts are scheduled more than 1 day in advance.
We know you need to schedule some of your posts. It’s an absolute necessity as a matter of fact. But you can’t schedule them all. Some of your posts need to be spontaneous. Some of them need a little more emotion. Many of those kinds of posts are the ones that people feel, and it’s hard to achieve that when your main purpose is just to think of something to say 3 days, 3 weeks, and especially a few months out so you don’t miss a day
2 – You seldom scroll through your feed.
Are you out of touch with the community on the platform where you’re posting? If you never scroll through your feed to see what everyone else is talking about – or are interested in, how can you possibly even know what to share with them? Imagine walking up to a group of people deep in conversation about human rights and abruptly interrupting with “There’s a great sale on shoes at the mall this weekend!”
Sound silly? Yes it does. And that’s what you’re doing by never checking to see what everyone else is up to and just posting what you want them to see.
3 – You can’t remember the last time you liked, commented or otherwise reacted to another person’s post.
And this is what happens when you never scroll through your feed. Or you’re selfish with your recognition of others. Please don’t be that self-centered person.
4- You don’t even notice or respond when your followers like or comment on your posts.
I can’t help but compare social media to the real world; it’s just so easy for all of us to understand. If you do a great job at the office, e.g., and someone makes the effort to recognize you, would you just stare at them blankly? Or would you say nothing and walk away? Of course not, because that would be rude and could cause that someone to never talk to you again.
I’m not talking about those of you that get so many likes or comments that it’s hard to keep up. I’m talking to the person that’s trying to grow their social media page and doesn’t bother to answer the few comments they get here and there.
5- Most of your content is taken from somewhere else. You’re using someone else’s pictures, quotes, or memes the majority of the time.
If all of your posts are quotes by Martin Luther King Jr., Helen Keller, Gary Vanderchuk, or any other famous person of influence, we’ve already liked the same posts you’re posting at least a few times before. Quoting someone else is cool when it makes sense or now and then, but if that’s all you do, it will get old.
6 – You barely, if ever, review your analytics summaries.
Again a lack of interest in your followers is not a good thing. Invest in them and they’ll invest in you. Your analytics will help you understand who they are.
7 – You don’t receive notifications from your followers very often.
You’re posting every day, multiple times a day but no one seems to notice. Either people aren’t seeing your posts, or what you’re posting is not interesting to the people that see it. Stop robo-posting and figure out what the problem is.
8 -Your content is short on posts about current events.
Temperatures are reaching record highs and lows all around the country. The Superbowl is coming up. There are holidays, birthdays, and seasons to be acknowledged. But all your posts are about signing up for your newsletter or calling you for a free consultation. Why?
Show people that you’re real. You’re living life and you want people to be part of it. You want to be a part of theirs, too. Be relevant.
9 – In fact, your content is plain boring due to a lack of variety.
I’ve strongly hinted at this throughout this post and now I’ll just be direct. You need to move your audience, and running a highly automated social page is just not going to do it.
We want to know what you’re really all about. Show us your heart and soul.